In Q1, Subaru of America automobile gross sales in america elevated by 6.7% year-over-year to 152,996. Sadly, EV gross sales weren’t in a position to obtain even modest development.
In March, gross sales of the Subaru Solterra amounted to 446 automobiles, down 13% year-over-year. It was the third consecutive month of decline. The EV share of Subaru’s complete gross sales stays beneath 1% this 12 months.
EV gross sales development in 2024 unsure
In 2023, Subaru bought within the U.S. virtually 9,000 Solterras. Contemplating the Q1 outcomes and fierce competitors, it is going to be difficult to enhance gross sales in 2024.
We do not know what course the Subaru Solterra gross sales will soak up 2024. The corporate not too long ago launched the 2024 mannequin 12 months model of the automobile, which was promised to reach at Subaru sellers in February. In concept, it ought to increase gross sales.
Subaru BEV gross sales final month (YOY change):
Solterra: 446 (down 13%) and 0.7% share
Thus far this 12 months, Subaru Solterra gross sales within the U.S. amounted to only 1,147 items, 16% lower than a 12 months in the past. That is not even 1% of the full end result.
Subaru BEV gross sales year-to-date (YOY change):
Solterra: 1,147 (down 16%) and 0.7% share
For reference, in 2023, Subaru bought 8,872 Solterra (about 1.4% of Subaru’s complete gross sales).
It is price noting the gross sales of the Toyota bZ4X (1,897) and Lexus RZ (1,603) in Q1 2024 have been solely barely increased. All three fashions are straight associated and primarily based on the Toyota e-TNGA platform (known as e-Subaru World Platform by Subaru). The full gross sales for all three amounted to 4,647.
The brand new 2024 Subaru Solterra will value virtually the identical, however it is going to DC cost quicker and provide extra customary gear than the 2023MY model.
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